CHERYL KEATES

"MANIFESTATION BEGINS THE MOMENT YOU DECIDE, YOU GET ON THE FREQUENCY OF YOUR DESIRES – AND EVERYTHING BEGINS TO MOVE TOWARD YOU."

For Master Certified Coach and mentor Cheryl Keates, manifestation is not a fleeting buzzword - it's a way of being. A frequency.
A lived embodiment of inner command that turns intention into reality, again and again.

Over the last two decades, Cheryl has worked with Fortune 500 executives, celebrities, billionaires, entrepreneurs, and those often left out of the spotlight. Her message is always the same: we are all navigating this human experience, and true transformation begins within.

Her story is one of radical commitment. Raised by old paradigms of success, Cheryl once believed that external accolades would deliver the internal peace she longed for.

And she collected them - Magna Cum Laude at NYU, prestigious awards, elite sales roles, and a thriving business in private aviation. But still, fulfilment felt just out of reach.

Everything changed when she began doing the deeper work - dismantling the chaos, patterns of self-sabotage, and emotional overwhelm that kept her bound. She invested in her own self-mastery and discovered the truth: no level of success can fill the void if you're not leading yourself from within.

Now one of fewer than 2,500 Master Certified Coaches worldwide, Cheryl blends the rigour of psychology with intuitive precision. She sees the extraordinary in others long before they do. Her work is about helping high performers shift from striving to sovereignty - from "success on paper" to leadership with soul.

But her most powerful lesson? That everything begins with a decision.

"I had a dream to move to New York City in the '90s," she recalls. "I had no job, no visa, no place to live. But I made the decision. I packed two suitcases and leapt. And that changed everything."

That decision led to eleven years of adventure: building a global business, flying on private jets, living in five-star hotels, studying at world-renowned institutions, and ultimately discovering her soul's true calling - to guide others to their next evolution.

Now in her 60s, Cheryl is in her embodiment era - sharing the wealth of wisdom she's earned to support the next generation of conscious leaders. Her dream is not to reach the masses for the sake of scale, but to go deeper with fewer: working exclusively with those already successful, who are ready to unlock their legacy.

Her coaching framework is grounded in what she calls frequency leadership: commanding your mind, aligning with your values, embodying clarity - and letting the Universe meet you where you are. She teaches that manifestation isn't magic. It's mastery.

From the outside, she's a force: featured in Forbes, leading global coaching programs, Pioneering Innovative Programs like The BIGlife Design and The Top 1% Mastery Method. But her impact is deeper than any accolade. It's in the ripple effect she creates: more conscious CEOs, more purpose-led entrepreneurs, more soul-aligned executives who lead with power, integrity, and presence.

"Manifestation begins the moment you decide," Cheryl says. "You get on the frequency of your desires - and everything begins to move toward you."

Cheryl is living proof.

Discover more about Cheryl and her work:
Website: cherylkeates.com
Instagram: @cherylkeates

Photography by: Vicki Bartel